July 18, 2022

Is Every Technology a Technology Company?

Aaron Bare was featured in the InBusiness November 2021 edition discussing the future of technology companies.

Aaron Bare says the biggest mistake he sees, as a consultant, is businesses simply throwing money at technology thinking it will make them a tech company. While that may, indeed, increase their technology capabilities, he believes all such innovation needs to start and end with the customer. “We don’t start with the technology; we look at the customer experience that we want to create and then ask ourselves, ‘What is the technology that will get us there and improve our customers experience with us?’”

Read the full story here. 

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