Keynote speaker · Author · Founder
Every problem is an incentive problem.
Aaron Bare is a keynote speaker and bestselling author who helps leaders see the incentive architecture underneath their outcomes. Founder of The Incentives Lab and the Extraordinary network.
Get the ideas first — one email, no noise
Ideas that challenge. Insights that transform. Impact that lasts.
Where the work lives
Research & advisory
The Incentives Lab
Show me the incentives and I'll show you the future.
The lab defining Incentive Intelligence™ — the missing executive discipline of the AI age. Every problem is an incentive problem; the lab finds the ones your org can't see.
- · The III Framework™ — visible, hidden, perverse, missing, AI and future incentives
- · Executive diagnostics and incentive redesign
- · Research, writing and keynote source material
Network & community
Extraordinary
The people who make the future are already in the room.
A nomination-only network of founders, investors, operators and AI builders — the community side of the work, where ideas turn into introductions, capital and shipped companies.
- · Nomination-only membership across 18 cities
- · Founders, investors, operators and AI builders
- · Gatherings, intros and collaborative builds
In the room with
Signature keynotes
Talks that change what the room does on Monday.
Incentive Intelligence
The missing executive discipline of the AI age. Leaders leave able to see the incentive architecture underneath every outcome they own.
Mainstage · Executive offsites · Boards
Think Big
Exponential thinking as a practical operating habit — how to size an ambition your organization can actually carry.
Leadership summits · Sales kickoffs
All Problems Are Incentive Problems
A live teardown of the room's own incentives: what's rewarded, what's punished, and what that guarantees next quarter.
Culture & transformation offsites
Magnetic Zero
Building organizations and brands people move toward — pull instead of push, in a market saturated with noise.
Founders · Marketing & brand leadership
The books
Three books. One argument.
The III Framework™
Six dimensions of the Incentive Intelligence Index™.
Incentive Intelligence™ is the ability to identify visible, hidden, perverse, missing, AI, and future incentives before they create outcomes. Elite leaders see the architecture underneath.
What people are formally rewarded for. The official scoreboard.
What actually drives behavior beneath the policy deck.
Rewards quietly producing unintended consequences.
Critical behaviors receiving no reinforcement at all.
Alignment dynamics between humans and the machines they deploy.
Early signals predicting tomorrow's outcomes.
The chain most leaders miss
Symptoms live at the surface. Leverage lives at the bottom.
The symptom you see.
What people actually do.
What that behavior is rewarded for.
The structure that wrote the incentive.
Every dysfunctional outcome — in strategy, culture, AI adoption, sales — is perfectly designed by the incentives that created it. Incentives sit beneath:
Diagnosing incentives is the easy part. Redesigning them takes a practitioner.
You can hire a strategist who's never built anything.
A developer who's never sold anything.
A coach who's never sat in your chair.
Or you can hire the architect who redesigns the incentives.
Five disciplines. One architect.
Explore the architectureI've sat in the chair you're sitting in.
You don't just hire me. You hire everyone I know.
I read your P&L like a story — and rewrite the ending.
Every plan dies at the negotiating table — unless you've trained there.
I don't hand you a strategy deck. I ship working systems.
"If your objective is to establish growth and build an exponential mindset and culture, Aaron is one of one."
"Aaron has a rare combination of vision and execution. He doesn't just talk about transformation — he architects it, then ships it with you."
"Amazing thought leader and communicator. He will 100x many companies."
Headline Case
Mindset → AI → Systems loop applied to ops and revenue
from roadmap to working system
On the record
Amazing thought leader and communicator — he will 100x many companies. He has done amazing things for a lot of my clients.
Aaron Bare is one of one — if your objective is to establish growth and have an exponential mindset and culture.
Aaron helps us get out of our own way — turning ideas into plans and realizations that bring in better revenue.
Aaron is a guy that gets stuff done — with integrity, with honesty.
Shipped builds
$4B+ created. Not slideware.
Contact
Get in Touch
Whether you're booking Aaron to speak, exploring AI advisory, ordering books in bulk, or hiring him for your team — we'd love to hear from you.
Contact Details
Response Time
Within 24 hours
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Speaking
On stage. In the room.